Key areas of learning - Mail Order and Direct Mail Marketing

Getting started in mail order and direct mail
· Industry figures
· Mail order versus spending
· Defining your market
· Some tips for successful direct mail letter writing

Starting a mail order business
· Building your business
· Expanding your advertising
· Addressing and labeling
· Getting the software right

Mail order businesses and products
· Some successful mail order businesses
· Unlimited ideas
· Choosing the right product
· How to work the plan to achieve success

Advertising and direct response
· Copywriting techniques
· The Guttenberg Diagram
· Money-back guarantees
· Determining your overall profits

E-Marketing and mail order online
· The sale of information
· Newsletters
· Evaluating your market
· Mail order and direct mail products on the Web

The magic of direct mail
· Getting a return on your letters
· A direct mail secret
· Words that sell
· The power of testimonials

The direct mail package
· When direct mail works best
· Unsolicited direct mail
· The campaign
· Personalizing your offer

Succeeding in your mail order and direct marketing business
· More on targeting your customer – publishing lists.
· Three timeless principles of making small ads work.
· 26 timeless principles of mail order success.
· Media releases for television and radio.