Irresistible Event Registrations: How to Overcome

How can you build trust with people who object to your event based on your credibility? Here are a few suggestions on improving the way your clients view your event.

The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help boost your attendance.

Establish Who You Are
Create credibility by establishing a unique identity such as an "Institute" or "Center" along with a description of your mission. For example, the "Center for Personal Finance" or "The National Institute of (fill in the blank)".
Use industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.

You're in Good Company
Find yourself a reputable sponsor or co-sponsor and then shamelessly promote your partnership. If you have not yet established a reputation, "borrowing" someone else's can give you a tremendous attendance boost. You're smiling to yourself, but it's true!
Prominently promoting individuals and/or companies that have participated in past events can also launch instant credibility.

Do you have notable speakers?
Jack Welch
Donald Trump
Martha Stewart
President of an industry leading company

Or promotable sponsors?

Cadillac
MetLife
An industry leading company

More importantly....are you promoting them?

I sincerely hope this article makes your conference and seminar registration even more successful!
Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online seminar and conference registration system available.

P.S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips